LANDING PAGE W/GUIDES (LIVE)
This lead-gen landing page is designed to educate prospects and promote the company as a thought leader. I wrote the copy for the hosting page, as well as the content for all of the downloadable resources found inside.
PRODUCT MARKETING & SALES RESOURCE (PDF)
This comprehensive guide served as an internal resource for relationship managers who needed to consult with clients on a banking website offering. On several occasions, this guide was also shared with clients in an edited form. I managed this project and wrote all of the content.
webSITE product page (PNG)
This web page describes a complex loan product that also includes an integrated app dashboard. I laid out the creative vision for this project and directed the copy and design.
Brochure (PDF)
This brochure highlights the company's operating principles and innovative product lineup. I thumbnailed this project and wrote all of the copy.
website (live)
This B2C website is designed to appeal to small business owners who are in search of a digital payment acceptance solution. I helped to develop the sitemap and architecture, collaborated on the creative direction, and wrote copy throughout.
website HomePage (Png)
This credit union homepage features a modern aesthetic and informal voice to attract new — and more importantly younger — members. I directed the creative and wrote all of the copy.
REPORT ANALYSIS BLOG POST (PDF)
For this thought leadership piece, I analyzed a report focused on a specific customer segment important to company clientele. Included in the article are pertinent statistics, insights, and an editorial viewpoint.