LANDING PAGE W/GUIDES


​​This lead-gen landing page is designed to educate prospects and promote the company as a thought leader. I wrote the copy for the hosting page, as well as the content for all of the downloadable resources found inside.

CUSTOMER STORIES

​​
This mini-campaign was designed to help B2B clients better understand their end customers’ behaviors and preferences. For this first series, I had the opportunity to craft in-depth VOC case studies and a downloadable eBook, all based on the featured Jobs-to-be-Done interviews.

PRODUCT MARKETING & SALES RESOURCE

 
​This comprehensive guide served as an internal resource for relationship managers who needed to consult with clients on a banking website offering. On several occasions, this guide was also shared with clients in an edited form. I managed this project and wrote all of the content.

webSITE product page

​​This web page describes a complex loan product that also includes an integrated app dashboard. I laid out the creative vision for this project and directed the copy and design.

SALES Brochure

This brochure highlights the company's operating principles and innovative product lineup. I thumbnailed this project and wrote all of the copy.

COMPLETE website (B2C)

This B2C website is designed to appeal to small business owners who are in search of a digital payment acceptance solution. I developed the sitemap and information architecture, collaborated on the creative direction, and wrote copy throughout.

website HomePage

This credit union homepage features a modern aesthetic and informal voice to attract new — and more importantly younger — members. I directed the creative and wrote all of the copy.

BRAND Story

This webpage introduces a challenger brand to customers by positioning it against larger, predatory competitors. I directed the creative and organized the content by leveraging elements of the Hero's Journey framework.

​GET STARTED PAGE

This page serves as an overview of product features and benefits, organized by the main tools on offer. To help app users get started quickly, the page also includes tips and helpful links to the knowledge base along the way.

WHITE PAPER

This white paper was produced for lead generation purposes, in partnership with a leading industry publication. I designed the resource and wrote the content.

PRODUCT POSITIONING

This educational webpage was designed to provide B2B clients an easy way to understand this particular product's market position and benefits, allowing them to create their own product page following the recommended messaging flow.

co-branded content - b2b page

This page spotlights a co-branded solution that integrates seamlessly into existing digital platforms — making it easy for B2B customers to deliver this technology to their respective user base. I wrote the copy following an approved messaging framework.​

company values

This section highlights the five company values, organized around how employees are expected to operate, support customers, interact with one another, and more. I developed and wrote these values based on several conversations with leadership.

REPORT ANALYSIS - BLOG POST

For this thought leadership piece, I analyzed a report focused on a specific customer segment important to company clientele. Included in the article are pertinent statistics, insights, and an editorial viewpoint.

CLIENT AWARD (REPORT)

As a result of the compelling and comprehensive evidence provided, the client was recognized with a prestigious industry award. I wrote the winning entry and supplied the supporting data, much of which was later reused in the report.

thought leadership - B2B guide

This B2B guide reveals the real-world challenges of customers — and ultimately what motivates them to buy — told through real-world case studies organized into a Jobs-to-be-Done framework. I wrote the content and collaborated on the design.

Have I piqued your interest?
​Drop me a line for more samples.